2010 Formula 1 Chinese Grand Prix was held in Shanghai from April 16 to 18. As a partner, HELI performed in Shanghai International Circuit, helping the F1 race staff unload containers and do other handling work.
To get this brand promotion opportunity, HELI Shanghai Company positively contacted ¡°Shanghai International Circuit¡±, and eventually won the leasing business of more than 50 sets of HELI forklifts for 2010 F1 race 13 teams and advertising sponsors after several rounds of negotiations, standing out from many international and domestic well-known forklift brands.
In Shanghai International Circuit, HELI forklift¡¯s performance satisfied all top teams from around the world. Many audience and readers saw HELI forklifts from television and news broadcasting the race, that through this cooperation, HELI further enhanced the visibility and reputation in the world.